Privacy Policy

Last updated: March 11, 2026

This Privacy Policy ("Policy") sets forth the manner in which SUSHMI Signatures ("Company", "we", "us", or "our"), operating the website at sushmi.studio ("Site"), collects, uses, discloses, and safeguards personal information provided by users of the Site. By accessing the Site or submitting personal information, you consent to the practices described herein.

1. Information Collected

Personal Information

In the course of order placement, account registration, or customer correspondence, the Company may collect the following categories of personal information:

  • Full name
  • Email address
  • Telephone number
  • Shipping and billing address
  • Payment information (processed securely through authorised payment gateways — the Company does not store card or banking credentials)
  • Order history and product preferences

Automatically Collected Information

Upon accessing the Site, certain information may be collected automatically, including but not limited to IP address, browser type, device identifiers, pages visited, and referring URLs. This information is used to enhance Site functionality and improve the user experience.

2. Use of Information

Personal information collected shall be used for the following purposes:

  • Processing and fulfilment of orders
  • Dispatch of order confirmations, shipping notifications, and tax invoices
  • Administration of user accounts and the SUSHMI Plus+ Rewards Programme
  • Response to enquiries and provision of customer support
  • Improvement of the Site, products, and services
  • Delivery of promotional communications, subject to explicit consent (opt-out available at any time)
  • Fraud prevention and security enforcement
  • Compliance with applicable legal and regulatory obligations

3. Payment Security

All payment transactions on the Site are processed through PCI-DSS compliant payment gateway providers. The Company does not store, process, or retain credit card, debit card, or net banking credentials at any point. All payment data is encrypted and handled exclusively by the payment gateway's secure infrastructure.

4. Disclosure of Information

The Company does not sell, trade, or rent personal information to third parties. Disclosure of personal information shall occur only under the following circumstances:

  • Service providers: Information may be shared with logistics partners, payment processors, and communication service providers strictly to the extent necessary for order fulfilment and service delivery.
  • Legal obligations: Information may be disclosed when required by law, court order, or directive of a competent governmental authority under applicable Indian law.
  • Business transfers: In the event of a merger, acquisition, or transfer of assets, personal information may be transferred as part of such transaction, subject to the acquiring entity maintaining equivalent privacy protections.

5. Cookies and Tracking Technologies

The Site employs cookies and similar technologies to maintain session state, preserve user preferences, manage shopping cart functionality, and analyse site traffic. Users may manage cookie preferences through browser settings; however, disabling cookies may impair certain features of the Site.

6. Data Retention

Personal information shall be retained for as long as the user's account remains active or as required to provide services, comply with legal obligations, resolve disputes, and enforce agreements. Order records shall be retained for a minimum period of eight (8) years in accordance with Indian tax and accounting regulations.

7. User Rights

In accordance with the Information Technology Act, 2000 and the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011, users are entitled to:

  • Access personal information held by the Company
  • Request correction of inaccurate or incomplete information
  • Withdraw consent for marketing communications at any time
  • Request deletion of their account, subject to statutory retention requirements

Requests pertaining to the exercise of these rights may be directed to [email protected].

8. Children's Privacy

The Site is not directed at individuals under the age of 18. The Company does not knowingly collect personal information from minors. Should it come to the Company's attention that such information has been inadvertently collected, it shall be deleted promptly upon notification.

9. Amendments

The Company reserves the right to amend this Policy at any time. Revised versions shall be published on this page with an updated effective date. Continued use of the Site following any amendment shall constitute acceptance of the revised Policy.

10. Contact

For enquiries relating to this Privacy Policy, correspondence may be directed to:

  • Email: [email protected]
  • Telephone: +91 93901 81257
  • Registered Address: SUSHMI Signatures, Plot no.5, Brundavan Colony, 2nd Floor, Kokapet, Hyderabad, Telangana 500075, India